The aim of this assignment is to conduct a
marketing analysis – that is a study of the marketing environment and
strategy – of Tassal –
The report should contain the following elements (please see marking rubrics for more details):
- Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc
- Describe and analyse the following marketing strategies used by the company
- Analyse the main Products, services, suppliers and customers of the company o Pricing
o Promotion
o Place (distribution)
- Compare the marketing mix (4Ps) to its closest competitors
- Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects
- Appendix: Include a SWOT analysis and a Positioning chart
Submitting the Assignment
This is an individual report. You should
submit using the Moodle/Turnitin submission link for this assignment.
Remember that, the report should
- be approximately 2,500 words
- use Times New Roman 12 point font, 1.5 line spacing
- use Harvard referencing. 15-20 references are expected
Marking rubrics
See the Subject Learning Guide for marking rubrics, and more detailed guidelines in LMS
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