Strategic Management Assignment Brief

Description of Task

You are required to write a report with reference to at least 10 separate scholarly journal articles and your subject core text. This report will include the following headings:

• Corporation Identification
  • Identify an organization with product or service portfolios that span multiple business units.
  • In your discussion define, with reference to scholarly articles, the term “corporation”.
  • In your discussion define, with reference to scholarly articles, the terms “product portfolio” and “service portfolio”.
• Corporate Research
  • Business Unit Identification.
  • Identify the separate business strategy units within the corporation.
  • In your discussion define, with reference to scholarly articles, the term “Business Unit”.
  • Identification of Product and Service Lines.
  • Identify the separate product and service lines of the corporation.
  • In your discussion define, with reference to scholarly articles, the terms “product lines” and “service lines”.
• Corporation Revenue Centers

• Identification of Revenue Centers.
• Identify which product and service lines are creating the greatest revenues for the corporation.
• In your discussion define, with reference to scholarly articles, the term “revenue”

• External Environment Analysis
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  • Identify the Political, Economic, Social, Technological, Environmental and Legal operating environments for each business management unit.
  • In your discussion define, with reference to scholarly articles, the terms Political, Economic, Social, Technological, Environmental and Legal.
  • Provide a definition of the term “operating environment”.
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• Source of Sustainable Competitive Advantage
  • Identify the source of sustainable competitive advantage for each business unit.
  • In your discussion define, with reference to scholarly articles, the four factors of sustainable competitive advantage
• Business Level Strategy
• • Identifies the business level strategies used by business units within the corporation and make recommendations for the future strategic direction of these business units.

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