Role of Accounting Information Systems | Accounts

Task

Business Plus Advisors are a well-established accounting firm located in Sydney, New South Wales. Some clients have approached Sally, the Managing Partner, seeking advice on Customer Relationship Management (CRM) Systems. Sally would like you to undertake some research into CRM systems and their impact. She is very limited in time and has asked you to prepare a PowerPoint presentation to her and the executive committee covering the following:

1. What is a CRM System? (4 marks)
2. What types of client businesses would benefit from the implementation of a CRM? Justify your answer. (4 marks)

As you will not be able to present this, you need to include a transcript for Sally to accompany each slide in your presentation.

2 marks will also be allocated for;

• • the quality of your PowerPoint slides, including appropriate format, spelling and grammar;

• your transcript documented in the notes supporting each slide; and
• APA Referencing acknowledging all sources used to develop your presentation. This should be included with your transcript supporting each slide.

There are details below regarding presentation requirements for your PowerPoint presentation.

Don’t forget, a presentation, just like a report, needs an introduction and a conclusion.

                        

                                                            

                                                                                                          

 Rationale

This assessment task has been designed to assess your ability to:

• be able to understand and apply foundation principles relating to computerised information systems in contemporary organisations;

Marking criteria

Criteria	HD	DI	CR	PS
Identify and discusses Customer Relationship Management (CRM) Systems	Your presentation provides a clear and concise definition and discussion of a CRM; correct identification of two (2) types of organisations who would benefit from the implementation of a CRM; concisely discusses why each of these organisations would benefit from the implementation of a CRM system.	Your presentation provides a concise definition and discussion of a CRM; correct identification of two (2) types of organisations who would benefit from the implementation of a CRM; concisely discusses why each of these organisations would benefit from the implementation of a CRM system.	Your presentation provides a clear definition and discussion of a CRM; identification of two (2) types of organisations who would benefit from the implementation of a CRM; valid discussion on why each of these organisations would benefit from the implementation of a CRM system.	Your presentation provides a basic definition and discussion of a CRM; identification of two (2) types of organisations who would benefit from the implementation of a CRM; basic discussion of why each of these organisations would benefit from the implementation of a CRM system.
Uses effective presentation skills to present the requested content to your audience	Transcript included in the notes section of the slides demonstrates coherent, well-formed sentences and uses language that is appropriate to the audience. Presentation includes no more than ten (10) slides of relevant content, presented in a clear, concise and eloquent manner. Your transcripts are accurately referenced using APA referencing.	Transcript included in the notes section of the slides demonstrates clear, well-formed sentences and uses language that is appropriate to the audience. Presentation includes no more than ten (10) slides of relevant content, presented in a clear and concise manner. Your transcripts are accurately referenced using APA referencing.	Transcript included in the notes section of the slides demonstrates grammatically correct sentences appropriate to the audience. Presentation includes no more than ten (10) slides of relevant content, presented in a concise manner. Your transcripts are referenced using APA referencing with only a few minor errors.	Transcript included in the notes section of the slides demonstrates grammatically correct sentences appropriate to the audience. Minor errors may be present. Presentation includes no more than ten (10) slides of relevant content. Your transcripts are referenced using APA referencing, with minor errors

Presentation

You need to prepare a PowerPoint presentation to the Managing Partner, Sally. Your presentation should;

• be a maximum of 10 slides (any additional slides and their notes will not be marked);
• include a transcript, in the notes section supporting each of your slides, detailing would say if you were presenting your slides to Sally;
• cover each of the questions posed; and
• be presented professionally.

Requirements

APA must be used to reference all sources you have used for your assignment.

The CSU Library site provides an on-line guide to APA style referencing. This is the referencing style adopted by the School of Accounting and Finance. The guide can be found at:

Review the rules regarding plagiarism and if you are not sure contact your lecturer or student learning skills advisor for advice. There is no excuse for presenting the work of others as your own; this includes cutting and pasting material from the web without properly referencing the source.

Your assignment must be submitted via Turnitin

Any difficulties in submitting your assignments online electronically using Turnitin should be immediately reported by email. Include your name and student number in the header or footer of all documents submitted. Retain a copy of your assignment for your records.