Learning objectives and graduate skills tested
- demonstrate an understanding of the key drivers and challenges faced by digital enterprises that include technology infrastructure, business processes, social media, consumer behaviour and global markets (Problem solving)
- demonstrate the ability to research and critically evaluate e-commerce business models to gain an understanding of their business application for transforming digital enterprises (Academic, professional and digital literacy)
- demonstrate the practical skills required to formulate and evaluate a coherent plan for a digital enterprise, develop a prototype business website based on this plan and document and critically evaluate the end-product (Problem solving).
- demonstrate the ability to write effectively in a clear and concise manner in report style for senior management (Written and oral communication) Order Now
Referencing Requirements
References are required and the Harvard AGPS standard of referencing must be used. This standard is detailed on USQ Library Site
Ensure that your reports are fully referenced , including any reference to the text book. Your report should include in text references and a List of References.
Do not repeat verbatim large slabs of
information from other sources such as the text – you must put the
ideas/information in your own words.
You must use at least ten (10) academically sound sources other than the textbook in completing this report.
Assignment 3 Specification
Assignment 3 requires
you to present a report to discuss implementation issues in the
e-commerce management sector, including further extending your prototype
website from Assignment 2 to facilitate e- commerce transactions based
on the same online business category as in Assignment 2.
You
will be required to extend the development of your prototype website
using the Joomla! content management system in. Details about setting up
your website at CloudAccess.net is provided in Joomla Workshop 1.
Your implementation report and prototype website must be related to the online business category assigned to you. Failure to do so will result in your assignments being rejected and no marks will be allocated.
| Report: E-commerce Implementation | 70 marks | ||
| Report Structure and Presentation | 5 |
Your report should include a title page,
Table of Contents (including List of Tables and List of Figures if
applicable) and Appendices.
| Report Letter of Transmittal, Executive Summary and Introduction | 5 |
(Introduction – approx. 250 words)
Your report should include a letter of transmittal, executive summary, and introduction to the report.
| Report Section 1 – Implementation Plan (approx. 750 words) | 10 |
The systems development life cycle
(SDLC) is a methodology to understand the business objectives of an
information systems and to design an appropriate information systems.
Using the SDLC methodology, construct an implementation plan for the
e-commerce presence for your online business.
The SDLC for an e-commerce site involves
five major steps: Systems analysis, systems design, building the
system, testing the system and continuing maintenance of the system. As a
planning report, please list how these steps will be performed for your
e-commerce website with reference to the e-commerce strategy adopted in
Assignment 2.
| Report Section 2 – Social Marketing Campaign (approx. 750 words) | 10 |
The social marketing process is a series
of five steps or stages: fan acquisition, engagement, amplification,
community, and finally brand strength or sales.
Briefly explain the five steps and suggest how your website can assist during the five steps of social marketing campaign.
| Report Section 3 – Privacy in Social Networks (approx. 750 words) | 10 |
Your online website provides a link to
social networks for better engagement with your customers. While such
interactions are beneficial, your business is considering to adopt
ethical ways to manage customer information on social networks.
Your business has decided to alert your
existing customers regarding social network communication. You are asked
to research why do social networks pose a unique problem to the issue
of information privacy, and how might sharing personal information on a
social site adversely affect a user? Your research findings will be
emailed to your customers and hosted in your website.
| Report Section 4 – Challenges in Online Retail (approx. 750 words) | 10 |
Along with opportunities, there are
unique challenges that online retailers face. Considering your online
business category, describe three operational challenges that you may
face, compared to offline business operations. Justify how each
challenge is applicable to your business with an example.
Report: Conclusions and Recommendations to the Business (approx. 250 words) 5
Your report should include separate conclusions and recommendations sections.
- Conclusions provide a summary of your key findings from the body of the report.
- Recommendations provide a summary of the recommendations to your online business based on the implementation study conducted in the report.
| Report: Referencing and Appropriateness of Sources | 5 |
References are required and the Harvard AGPS standard of referencing must be used. This standard is detailed on USQ Library Site.
Ensure that your reports are fully referenced , including any reference to the text book. Your report should include in-text references and a List of References.
Do not repeat verbatim large slabs of
information from other sources such as the text – you must put the
ideas/information in your own words.
You must use at least ten (10) academically sound sources other than the textbook in completing this report.
| Report: Appendix 1 Journal | 10 |
Prepare a journal that records your
activities and research related to completing this assignment. In date
order, clearly list the following:
- Date of research & project activity
- Full description of activity / discussion
- Time duration of the activity
Submit this journal as Appendix 1 in the Report.
Checklist: Prototype Joomla 30 marks
Ensure you setup your Joomla! website
and complete the activities as listed in the checklist document. Your
Joomla! Website URL should be accessible for the marker to assess the
activities undertaken as per the checklist document.
- Overall Presentation & Functionality Enhancements (5)
- Product/ Service Catalogue (5)
- Shopping Cart/ Enquiry Form (5)
- Account Registration & Login (5)
- Checkout/ Order Processing & Payment (5)
- Discussion Forums/ Blog (5)
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