BUS5SMM | Further Instructions for Assignment 2 | Management

Background information of the chosen company

The discussion can focus on (but not limited to) the following points:

• General introduction about the company, its management and organisational structure
• International business environment and Australian context
• Analyse the impact of the environmental factors (i.e. political-legal, economic, socio-cultural & technological factors)
• Evaluate the level of competition within the industry in which INTREPID TRAVEL operates
• Selected useful references:
• The company’s website
• Industry and company information & general databases accessible via La Trobe’s library,

such as IBIS, Passport, Factiva, Company 360, Marketline Advantage, EBSCO, ProQuest, Australian Financial Review.

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• Chapters 1, Samson & Daft’s textbook
• Chapter 3 - Environmental analysis for sustainable strategic management (pages 60-95) from Sustainable Strategic Management (2nd edition) book by Stead & Stead.

Planning

The discussion can focus on (but not limited to) the following points:

• Analyse INTREPID TRAVEL’s vision, mission and values and their connection with sustainability.
• Analyse INTREPID TRAVEL’s goal setting practices, and major types of plans
• Examine INTREPID TRAVEL’s approach(s) to planning (i.e. traditional, modern and innovative)
• How has sustainability been incorporated into those key decisions/practices?
• Selected useful references:

• The company’s website, industry & company information, and general databases
• Chapters 7, Samson & Daft’s textbook
• Chapter 12 - Sustainability in airlines (pages 174-187) from

Human resources management

The discussion can focus on (but not limited to) the following points:

• Which HR-related competitive strategies have been implemented by INTR EPID TRAVEL?
• How has INTREPID TRAVEL managed to find the right people?
• How has INTREPID TRAVEL managed to develop an effective workforce?
• How has INTREPID TRAVEL managed to maintain an effective workforce?
• Has any sustainable practice been applied in INTREPI
• Selected useful references:

• The company’s website, industry & company information, and general databases o Chapters 12, Samson & Daft’s textbook

o Book section: “The relevance of the vision of sustainability to HRM practice”, pages 401 - 419, from Sustainability and Human resource management book, by Ehnert, Harry & Zink.

• Book section: “Sustainability and HRM”, pages 3 -33, from Sustainability and Human resource management book, by Ehnert, Harry & Zink.
• Jabbour, C. J. C., & Santos, F. C. A. (2008). The central role of human resource management in the search for sustainable organizations. The International Journal of Human Resource Management, 19(12), 2133-2154. (accessible via La Trobe’s library)

Leadership

The discussion can focus on (but not limited to) the following points:

• Examine leadership at INTREPID TRAVEL and its effectiveness
• Analyse the leadership styles exercised in INTREPID TRAVEL.
• Which leadership traits and characteristics have been demonstrated by INTREPID TRAVEL’s leaders; which type of power and influence tactics have been used?
• Has INTREPID TRAVEL’s leadership been able to inspire and motive people beyond their normal levels of performance (i.e. charismatic and transformational leadership)?
• How has sustainability been incorporated into INTREPID TRAVEL’s leadership?

Selected useful references:

• The company’s website, industry & company information, and general databases
• Chapters 15, Samson & Daft’s textbook
• Chapter 8 - Organisational governance and strategic leadership in SSM (pages 239-245) from Sustainable Strategic Management (2nd edition) book by Stead & Stead.

Controlling the value chain and technology

The discussion can focus on (but not limited to) the following points:

• Analyse how effective INTREPID TRAVEL is in conducting its operations management.
• Analyse how effective INTREPID TRAVEL is in managing its supply chain.
• Has new technology been implemented in INTREPID

TRAVEL’s operations/supply chain management practices?

• How has sustainability been incorporated into those key decisions/ practices?
• Selected useful references:
• The company’s website, industry & company information, and general databases
• Chapters 20, Samson & Daft’s textbook
• Book section: “Value chain analysis” (pages 109-112), from Sustainable Strategic Management book by Stead & Stead.
• Section 20 - Sustainable supply chain management: The good, the bad and the ugly

(pages 277-287) from Sustainability and Management: An international perspective book by Caliyurt & Yuksel.

• Sustainable supply chain management across the UK private sector by Walker & Jones (2012)

Recommendations & future strategies

• Future strategies management should engage in (identify at least 3 major strategies for the company)

• Please make sure the recommendations/suggested strategies are made based on your earlier analyses

Other requirements

• Report format with headings and sub-headings
• Approximately 2,500 words (+/- 10% accepted; excluding executive summary & list of references)
• Use Microsoft Word format only, Times New Roman 12 point font, 1.5 line spacing
• Use Harvard referencing style.
• 15-20 references are expected (including at least 5 academic references)
• See the Subject Learning Guide for marking rubric, and other information in LMS
• All submissions MUST be made via LMS (Turnitin), otherwise the work WON’T be marked.
• NO changes to the submitted work can be made after the deadline.
• Penalty for late submission will be applied; request for extension (if any) will need to be made by logging application for Special Consideration via Ask La Trobe.
• Please check the marking rubric for this assignment in the subject learning guide before submitting to make sure all marking criteria have been well addressed.