BUS5SMM | Guidelines for Management Assignment Assessment 2 | Management

The report should contain the following elements (please see marking rubrics for more details):
Background, introduction and importance of company to the Australian and international business landscape:

• Focus on its international business environment and funnel it down to Australian base
• Please relate your analysis to sustainability practices of INTREPID TRAVEL (i.e. reflect on relevant

theory + strategies applied + sustainability practices implemented by the company), and include the roles of planning, organising, leading and controlling mainly demonstrated via:

Planning and strategy

Human resources management Leadership
Controlling the value chain and technology
Future strategies management should engage in (identify 3 major strategies based on previous analysis of the company)
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• Please make recommendations and conclusions based on your analysis

Submitting the Assignment
This is an individual report. You should submit using the Moodle submission link for this assignment. Remember that, the report should be approximately 2,500 words. Word count starts from Introduction to Conclusions. use Times New Roman 12 point font, 1.5 line spacing use Harvard referencing. 15-20 references are expected. Please use at least 75% of academic references.

Marking rubrics
See the Subject Learning Guide for marking rubrics, and more detailed guidelines in LMS
Grading criteria - Assessment 1 (Individual written Marketing analysis) (40%)

Criteria

GCs.

SILOs

Excellent

Good

Missing or Poor

Mark(s)

Discipline

Disciplinary knowledge is clearly

Disciplinary knowledge is presented and

Disciplinary knowledge is unclear and

knowledge

presented and uses disciplinary

uses disciplinary language approaching

does not use the language of the

language authoritatively; shows critical

competency, shows an awareness of the

discipline in a sustained fashion, and

understanding of the relevant theories,

issue presented and demonstrates

demonstrates no evidence of gaining

issue presented, demonstrates depth

limited content understanding.

new understanding.

and accuracy of understanding.

/7

Analysis and

Critical Thinking

01, 02

Strategically and critically analyses and

Overall, analysis and evaluation show

Analysis and evaluation are very

Recommendations

Inquiry/Research

evaluates the marketing mix strategies

critical thinking but include several

superficial and lacking in depths.

(Critical Thinking)

of the chosen company, and how those

gaps. Recommendations are evidence-

Recommendations are not evidence-

strategies have been implemented to

based but may not be fully justifiable.

based and/or justifiable.

achieve sustainability, and makes

justifiable, evidence-based

recommendations.

/20

Problem-solving

Creative

03

Outstandingly addresses constructed

Addresses constructed and real-life

Failure to address constructed and real-

problem-solving

and real life problems by identifying

problems and correctly identify

life problems and/or correctly identify

company’s strategies and relevant

strategies and sustainability-related

strategies and sustainability-related

sustainability-related issues/practices,

issues although some minor gaps still

issues. Failure to use conceptual,

and using conceptual, analytical and

exist. Good use of conceptual, analytical

analytical and problem-solving

problem-solving strategies.

and problem-solving strategies.

strategies.

/5

Independent

Autonomy and

05

Demonstrates an outstanding original

Shows originality and acceptable level of

Lack of originality and poor

thought

independence

approach and excellent level of

independent thinking. Some minor parts

demonstration of independent thinking.

independent thinking. Effectively

are incomplete.

Failure to fully complete the task due to

manages time and resources to

ineffective management of time and

complete all parts of the task.

resources.

/5

Writing and

Writing

The report is well structured, with

The report is somewhat logically

The work does not employ a structured

Referencing

fluent and cohesive presentation of

structured using appropriate academic

approach to the task. The writing is

ideas. Sophisticated academic language

language, with appropriate use of

unclear and poorly constructed.

throughout, with excellent use of

evidence in addressing the task.

Shows unfamiliarity with, and

supporting evidence. Persuasively

Employs a basic academic referencing

inconsistent application of the

addresses the task, and employs a

convention appropriate to the

conventions of academic referencing

relevant approach.

discipline. Includes an adequate number

with inadequate sources.

Employs an accurate academic

of sources. Several errors in referencing,

referencing convention citing multiple

grammar and/or punctuation.

sources.

/3

COMMENTS

/40

Grading criteria - Assessment 2 (Individual written Management analysis) (40%)

Criteria

GCs.

SILOs

Excellent

Good

Missing or Poor

Mark(s)

Discipline

Disciplinary knowledge is clearly presented

Disciplinary knowledge is presented and

Disciplinary knowledge is unclear and does

knowledge

and uses disciplinary language

uses disciplinary language approaching

not use the language of the discipline in a

authoritatively; shows critical

competency, shows an awareness of the

sustained fashion, and demonstrates no

understanding of the relevant theories,

issue presented and demonstrates limited

evidence of gaining new understanding.

issue presented, demonstrates depth and

content understanding.

accuracy of understanding.

/7

Analysis and

Critical

01, 02

Strategically and critically analyses and

Overall, analysis and evaluation show

Analysis and evaluation are very superficial

Recommendat

Thinking

evaluates the management functions and

critical thinking but include several gaps.

and lacking in depths.

ions (Critical

Inquiry/

strategies of the chosen company, and how

Recommendations are evidence-based but

Recommendations are not evidence-based

Thinking)

Research

those strategies have been implemented to

may not be fully justifiable.

and/or justifiable.

achieve sustainability, and making

justifiable, evidence-based

/20

recommendations.

Ethical

Ethical

04

Excellent recognition of the implications

Acknowledges and engages other ethical

Limited or no engagement with other

awareness

behaviour

for their own ethical and values framework

and values- based perspectives in

ethical and values- based perspectives in

when interacting with different ethical and

professional, societal or global concerns.

professional, societal or global concerns.

values-based perspectives in professional

and global concerns.

/5

Independent

Autonomy and

05

Demonstrates an outstanding original

Shows originality and acceptable level of

Lack of originality and poor demonstration

thought

independence

approach and excellent level of

independent thinking. Some minor parts

of independent thinking. Failure to fully

independent thinking. Effectively manages

are incomplete.

complete the task due to ineffective

time and resources to complete all parts of

management of time and resources.

the task.

/5

Writing and

Writing

The report is well structured, with fluent

The report is somewhat logically

The work does not employ a structured

Referencing

and cohesive presentation of ideas.

structured using appropriate academic

approach to the task. The writing is unclear

Sophisticated academic language

language, with appropriate use of evidence

and poorly constructed.

throughout, with excellent use of

in addressing the task.

Shows unfamiliarity with, and inconsistent

supporting evidence. Persuasively

Employs a basic academic referencing

application of the conventions of academic

addresses the task, and employs a relevant

convention appropriate to the discipline.

referencing with inadequate sources.

approach.

Includes an adequate number of sources.

Employs an accurate academic referencing

Several errors in referencing, grammar

convention citing multiple sources.

and/or punctuation.

/3

COMMENTS

/40

Grading criteria - Assessment 3 (part 1, Group presentation) (10%)

Criteria

GCs.

SILOs

Excellent

Good

Missing or Poor

Mark(s)

Analysis

Critical Thinking

01, 02

Strategically and critically analyses and

Good analysis and evaluation of

Poor analysis and evaluation of

(Critical

Inquiry/Research

evaluates sustainability-related

sustainability-related concepts/practices

sustainability-related concepts/practices

Thinking)

concepts/practices and applications in

and applications in businesses, and

and applications in businesses,

businesses, and strategies employed by

strategies employed by firms to achieve

sustainable strategies employed by firms

firms to achieve sustainability.

sustainability. Some minor gaps in

to achieve sustainability.

application.

/5

Problem-

Creative

03

Outstandingly addresses constructed and

Addresses constructed and real-life

Failure to address constructed and real-

solving

problem-solving

real life problems by identifying relevant

problems and correctly identify relevant

life problems and/or correctly identify

sustainability-related articles, and

sustainability-related articles, and

relevant sustainability-related articles,

relevant sustainability-related

relevant sustainability-related

and relevant sustainability-related

concepts/issues/practices, and using

concepts/issues/practices although some

concepts/issues/practices. Failure to use

conceptual, analytical and problem-

minor gaps still exist. Good use of

conceptual, analytical and problem-

solving strategies.

conceptual, analytical and problem-

solving strategies.

solving strategies.

/2

Teamwork

Teamwork

Holistic reflection of divergent

Work reflects a co-ordinated contribution

Work reflects little or no co-ordination of

perspectives and insights into the task,

by all of the team, and constructs a

the contribution by various team

representative of various informed

sustained focus in its response to the

members, and/or has no central objective

positions on the topic.

task.

or focus.

/1

Presentation

Informative presentation that focuses on

Logically structures the slides and

Does not present a coherent and succinct

and

supporting its central argument, well-

presentation - approaching coherence,

explanation and ideas are not logically

engagement

structured slides and presentation, and

and uses some appropriate language for

organised nor relevant to topic, and does

uses clear, powerful and appropriate

student and academic audience.

not appropriate language for the

language for student and academic

audience.

audience.

/2

COMMENTS

/10

Grading criteria - Assessment 3 (part 2, Group written analysis) (10%)

Criteria

GCs.

SILOs

Excellent

Good

Missing or Poor

Mark(s)

Analysis

Critical Thinking

01, 02

Strategically and critically analyses and

Good analysis and evaluation of

Poor analysis and evaluation of

(Critical

Inquiry/Research

evaluates sustainability-related

sustainability-related concepts/practices

sustainability-related concepts/practices

Thinking)

concepts/practices and applications in

and applications in businesses, and

and applications in businesses,

businesses, and strategies employed by

strategies employed by firms to achieve

sustainable strategies employed by firms

firms to achieve sustainability.

sustainability. Some minor gaps in

to achieve sustainability.

application.

/5

Problem-

Creative

03

Outstandingly addresses constructed and

Addresses constructed and real-life

Failure to address constructed and real-

solving

problem-solving

real life problems by identifying relevant

problems and correctly identify relevant

life problems and/or correctly identify

sustainability-related articles, and

sustainability-related articles, and

relevant sustainability-related articles,

relevant sustainability-related

relevant sustainability-related

and relevant sustainability-related

concepts/issues/practices, and using

concepts/issues/practices although some

concepts/issues/practices. Failure to use

conceptual, analytical and problem-

minor gaps still exist. Good use of

conceptual, analytical and problem-

solving strategies.

conceptual, analytical and problem-

solving strategies.

solving strategies.

/2

Teamwork

Teamwork

Holistic reflection of divergent

Work reflects a co-ordinated

Work reflects little or no co-ordination of

perspectives and insights into the task,

contribution by all of the team, and

the contribution by various team

representative of various informed

constructs a sustained focus in its

members, and/or has no central objective

positions on the topic.

response to the task.

or focus.

/1

Writing and

Writing

The report is well structured, with fluent

The report is somewhat logically

The work does not employ a structured

Referencing

and cohesive presentation of ideas.

structured using appropriate academic

approach to the task. The writing is

Sophisticated academic language

language, with appropriate use of

unclear and poorly constructed.

throughout, with excellent use of

evidence in addressing the task.

Shows unfamiliarity with, and

supporting evidence. Persuasively

Employs a basic academic referencing

inconsistent application of the

addresses the task, and employs a

convention appropriate to the discipline.

conventions of academic referencing with

relevant approach.

Includes an adequate number of sources.

inadequate sources.

Employs an accurate academic

Several errors in referencing, grammar

referencing convention citing multiple

and/or punctuation.

sources.

/2

COMMENTS

/10